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Friday, September 01, 2006

MINE EYES HAVE SEEN THE PRADA! Confessions of an Outlet Addict: Shopping in Florence, Part I

by Gemina Luis

Once upon a time there once was a sensible Virgo, who considered her tonal shades of heathered cashmere turtlenecks and several bespoke jackets- staples for a decent Fall wardrobe. Then came The Mall, the ultimate designer outlet, in one of the most beautiful landscapes in the world, Tuscany!!!

Flashback to 2001… My first transaction could hardly be described as momentous. I remained extremely calm, acquiring only a pair of classic YSL black pumps -- originally designed for Catherine Deneuve, resurrected from the archives by none other than Mr. Tom Ford. That is, until I got to the register, a beautiful rounded number of 25,000 lire (approximately 13 Euros in current value). Incredibile!!! To this day, that purchase along with being invited to a Friends Shopping Day at the Gucci headquarters in Scandicci, is the most memorable outlet experience of my shopping career.

Over the years, I’ve come to recognize my increasingly dangerous habit. Last year, I was able to spontaneously compose ridiculous, albeit fabulous Halloween costumes for my 5 girlfriends, in head to toe Gucci. I thought I had sworn off designer outlet shopping for good, until my recent trip in April.

The Mall had transformed into major destinations for premier designer goods. At The Mall, in addition to the original shops of Gucci, YSL, Sergio Rossi, Loro Piana, Ermenegildo Zegna and Armani, new kids were on the block. Emanuel Ungaro, Bottega Veneta, Tod’s La Perla, Marni, Alexander McQueen, Emilio Pucci, Balenciaga, Stella McCartney and more have just joined the queue to make these jaunts even more enticing and rewarding! There are also many more modes of transportation if you don’t have a car.

Check out this link, it has very detailed info and tips for your shopping pleasure! This is not an endorsement of the website, just something I found on the web that I thought I’d pass along, happy hunting!

Gemina Luis is a designer, a writer and a natural born fashionista. She is based in L.A.